Why consumers love Apple

Apple remains probably the most loved companies in america. It’s beaten Google, Samsung, Amazon . com and much more to become named computer, tablet and mobile “Brand of the seasonInch by Harris Interactive for that second year running.

The marketplace research firm on Thursday introduced that, inside a poll in excess of 38,000 US consumers, Apple was chosen as “Brand of the seasonInch in three different groups, a title it’s handled to keep since 2012.

Harris Interactive senior v . p . Manny Flores has described why he thinks consumers still love Apple. “People in america still give Apple brands strong ratings,” he stated. “Even though their Consumer Connection scores [emotion, fit, trust and gratifaction] are strong inside their particular groups, what really sticks out is the fact that in most three from the groups Apple brands are measured – Computer, Tablet and Cell Phone – its Brand Momentum scores [energy, ubiquity, future outlook, leadership and recognition] have been in the very best 30 of 1,5000 brands evaluated within the study, showing that customers check this out like a brand for the future.Inch

Within the computer category, Apple trumped HP, Dell and The new sony, as the iPad beat Amazon Kindle Fire, Google Nexus, Samsung Universe and HP Slate to the peak place within the tablet category. When it comes to cell phone category, the iPhone arrived first above HTC, Samsung and LG.

Captured, Apple required the very best ranking in J.D Power and Associates’ smartphone client satisfaction survey for that ninth time consecutively, and also at the finish of 2012, was named ‘most innovative company’ for that third consecutive year by management talking to firm Booz & Company too.

If that is insufficient, D&AD staged a celebration in September this past year to celebrate its 50th birthday where it gave gongs to Apple for the best ever Logo and Design Studio. Inside a rare move, Apple travelled its entire design team, including British-born designer Jony Ive, to gather the honours.

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