Report: Apple buys Embark, another mapping application

Apple is apparently obtaining mapping application developer Embark, inside a move that may lend more real-time navigation features for riding on the bus to Apple’s own Maps application.

The purchase, that was first as stated by tech journalist Jessica Lessin [cq], follows other recent mapping purchases for Apple: HopStop, another maker of apps for riding on the bus directions and Locationary, which supplies data about local companies and WifiSLAM, an inside location and mapping company.

Apple didn’t directly confirm its purchase of Embark, however in an emailed statement stated, “Apple buys smaller sized technology companies every so often, so we generally don’t discuss our purpose or plans.”

Apple rejected to comment further around the deal.

Apple has faced some serious challenges in the last year in supplying a consistently solid mapping product using its Maps application. Last September Apple Chief executive officer Tim Prepare was made to openly apologize for a number of issues plaguing the business’s Maps application in Apple’s iOS 6 operating-system.

Embark is really a company located in the San Fran which makes a mobile mapping application designed to help individuals navigate mass transit systems. The business’s application provides “tailored journeys” specific towards the user’s region, together with notices for late-running trains along with other advisories and closures.

Embark’s technology, whether it does find its distance to the next Apple product, could enhance Apple’s mapping items making the organization a more powerful competitor to rivals like Google. Google’s Maps application already offers real-time riding on the bus navigation features, just like some smaller sized gamers like iTransitBuddy.

Embark’s application can be obtained free of charge around the iPhone for 10 transit systems including Boston’s MBTA, Chicago’s L, the brand new You are able to City Subway and San Francisco’s Bart and Caltrain systems, with increased in route, based on Embark’s website.

It’s not obvious whether Embark’s application is going to be shut lower included in the acquisition. The application was still being obtainable in Apple’s Application Store during the time of this article’s posting.

Embark’s team couldn’t be immediately arrived at to discuss the offer.

Google, meanwhile, continues to be moving out a number of enhancements to the Maps application in recent days. The service got more real-time traffic alerts this week, according to Google’s recent purchase of crowdsourced mapping developer Waze. Individually, google’s Maps application received another navigation tools recently, which originated from other data providers for example TomTom.

Zach Miners covers social media, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach’s e-mail address is [email protected]