US survey: ‘Trust Apple, not Microsoft’

US survey: ‘Trust Apple, not Microsoft’ Apple, Dell, and Bose are ahead of other brands in terms of creating trust – but Microsoft’s mind-share continues to erode, a new research report reveals. Market research firm Forrester surveyed 4,700 US households in September and October 2005 to find out how much they trusted 48 technology brands, including HP, Gateway, IBM, Microsoft, Nintendo, Toshiba, and TiVo. Overall the research found that the trust US consumers have in technology companies is eroding. Forrester believes this declining trust between 2003 to 2005 is due to technologies like PCs, HDTVs, and MP3 players reaching...

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