Disney exec talks Apple iTunes deal

Disney exec talks Apple iTunes deal Apple’s deal to sell TV shows from Disney through iTunes was agreed in great secrecy but was the first definite deal for television in the digital age. TV Week has reported an interview with Disney-ABC Television Group President Anne Sweeney, who Apple CEO Steve Jobs first approached to secure the landmark Disney deal. Jobs visited Sweeney in her office to demonstrate the service and the video-enable iPod, claiming the device “would revolutionise the television industry”. His visit came as Sweeney was seeking a strategy to help Disney compete with piracy, which she knew...

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