Day: June 12, 2012

Mobile app store revenue to reach $15bn in 2011

Mobile app store revenue to reach $15bn in 2011 Analyst firm Gartner has forecast that worldwide mobile application store downloads will reach 17.7 billion downloads in 2011, a 117 percent increase from the estimated 8.2 billion downloads in 2010. This will generate around $15bn (£9.5bn), according to Gartner’s estimates, which represents a 190 percent increase on 2010’s revenue of $5.2bn. The revenue will be generated by both end users buying applications and applications themselves generating advertising revenue for their developers. Gartner’s estimates come on the back of a separate report issued this week by IDC that predicted that many...

Read More

Apple dubbed ‘marketer of the year’

Apple dubbed ‘marketer of the year’ Apple has won high praise from Advertising Age, which has declared the company ‘Marketer of the year’. A special report describes Apple as “an innovative company that changes consumers’ lives”. It describes the impact of Apple’s products across the world – from iPod DJ parties in New York to the impact of its notebook technologies in the classroom. “The genius of Apple is that its brand has come to embody a lifestyle,” it reports. “Apple resonates with consumers across generations and international boundaries,” it says, adding that the company “expects to sell” its...

Read More

Login

Register| Forgot Password?

Preview