Twitter’s plan to boost growth: Videos, messaging, and timelines for people who don’t use Twitter

Twitter’s plan to boost growth: Videos, messaging, and timelines for people who don’t use Twitter Expect to see Twitter move fast and try not to break anything this year as it attempts to add new users and make more money without angering the people who love it just the way it is. Things have to change. Despite Twitter proving that it can sell ads with the best of them, the company’s lagging user growth is a sore point still. Twitter grew its user base by 20 percent in 2014 over 2013. Solid, right? But when you dig into the actual numbers, Twitter is faltering: The network added just 4 million monthly active users in the fourth quarter, up to 288 million, despite efforts to make signing up and using the service easier than ever. The network also lost 4 million MAUs in the fourth quarter due to trouble with the rollout of iOS 8, Twitter Chief Financial Officer Anthony Noto said during the company’s fourth-quarter earnings call. Noto said the loss was related to a bug in Twitter’s Safari integration. And while Twitter made $479 million in the fourth quarter and $1.4 billion in all of 2014, that one irritating stat–a measly 4 million new users–is starting to anger Wall Street. So Twitter is pointing to another number: The more than 500 million people who engage with Twitter without...

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