HP denies Chinese retail plans
HP CEO Carly Fiorina has denied claims that it plans to open 1,000 retail outlets in Chinese cities.
Fiorina confirmed that HP actually intends to forge relationships with more than 1,000 retail outlets in the country to increase its presence there. Under the strategy the 1,000 stores will carry HP branding, some partners will be authorized resellers, while others will sell a range of products in a special retail space to be known as HP Corner.
The claim was reportedly made by Hewlett-Packard’s vice president Ken Koo and repeated by the Taipei Times. He said: “HP plans to open more than 1,000 stores in over 100 cities in China and spend several million dollars on brand-building in China.”
Fiorina told China Business Strategy: “HP is focusing on getting HP-branded iPods, digital cameras, projectors and home entertainment systems into retail stores by the end of the year.”
She added: “It is HP’s aim to be a major technology supplier in China, this cannot be done without a presence in China.”